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ADVERTISING TOOLS: |
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Classifieds |
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Other |
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Display Advertising
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Use ROP advertising to:
- Establish long-term, consistent readership
- Gain flexibility through many program options
- Establish credibility and visibility
- Create name recognition, image and reputation
- Re-enforce a special-event, follow-up merchandising
- Develop a reader following
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The Heart of any Successful Advertising Program
TOP OF MIND AWARENESS - ROP means Run of Press and that means your advertisement is printed in the Flyer "book". Display ROP advertising is your most affordable option for building critical top of mind awareness through weekly repetition.
BE THERE EVERY WEEK! - Advertising experts agree that consistent advertising is the key to building a business. A cost-effective display program puts your advertising message in front of potential consumers every week!
96% PENETRATION - The Flyer is delivered through the US Postal Service to every home in your target area, reaching virtually every consumer in the communities you choose.
LOCAL CIRCULATION Flyer’s locally-zoned editions allow you to save money by targeting the customers you want to reach, those closest to your business.
Specifications: South Florida
The Flyer is published every Wednesday in our multi-million dollar state of the art facilities. We utilize the most up-to-date art and pagination technologies available to create the finest product possible!
- Offset in-house printing on newsprint
- 65 to 85 line screen
- Overall size 7" w X 10"h
| Ad Size |
Picas |
Points |
Aprox. Inches |
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| 1/8 |
18.6W x 13.35D |
222W x 159.5D |
3 1/16W x 2 1/4D |
| 1/4 V |
18.6W x 24.6D |
222W x 328D |
3 1/16W x 4 1/2D |
| 1/4 H |
37.6W x 13.35D |
450W x 159.5D |
6 1/4W x 2 1/4D |
| 1/2 V |
18.6W x 55.6D |
222W x 666D |
3 1/16W x 9 1/4D |
| 1/2 H |
37.6W x 24.6D |
450W x 328D |
6 1/4W x 4 1/2D |
| 3/4 |
37.6W x 41.45D |
450W x 496.5D |
6 1/4W x 6 7/8D |
| F/P |
37.6W x 55.6D |
450W x 666D |
6 1/4W x 9 1/4D |
| 3/4 D/T |
75.2W x 37.0D |
900W x 496.5D |
12 1/2W x 6 7/8D |
| D/T |
75.2W x 55.6D |
900W x 666D |
12 1/2W x 9 1/4D |
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Deadlines (one week prior to distribution):
- Copy due Thursday 5:00 p.m.
Specifications: Tampa Bay Area
Our primary product is The Flyer Magazine. Ninety neighborhood editions are printed and mailed on a weekly basis. A complete listing of ad sizes and mechanical specifications are detailed below in this mediakit.
All advertisements are produced with the following image areas:
| Ad Size |
Inches |
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| Full Page/Back Cover |
6.417" x 9.5" |
| 3/4 and Front Cover |
6.417" x 6.75" |
| 1/2 page vertical |
3.167" x 9.5" |
| 1/2 page horizontal |
6.417" x 4.5" |
| 1/4 page vertical |
3.167" x 4.5" |
| 1/4 page horizontal |
6.417" x 2.25" |
| 1/8 page |
3.167" x 2.25" |
| Masthead (MH) |
2.333" x 2.583" |
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Agency Provisions:
Advertising agencies are allowed a 15% commission on display (R.O.P.) advertising from the rate card with the following provisions: Agency provides electronic ad, corresponding with The Flyer Magazine’s ad size and technical specifications; Agency assumes full responsibility for billing, guarantees payment, and pays within normal Flyer terms. Agency discount on any Print & Mail ® product is $2.80 per thousand. Agency commissions do not apply to Preprints or Trendsetter products.
Submitting Predesigned Ads:
The Flyer Magazine accepts predesigned ads in the following formats and compatibility…
| Software Compatibility for Mac |
Software Compatibility for PC |
Electronic Mediums |
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| Multi-Ad Creator 6.5.5 |
PageMaker 6.5 |
E-mail (flyart@theflyer.com) |
| QuarkXPress 6.5 |
Adobe Photoshop 7.0 |
CD-ROM |
| Pagemaker 6.5 |
Adobe Acrobat 5.0 |
FTP Site Available |
| Adobe Photoshop CS |
QuarkXPress 4.1 |
Resolution Requirements |
| Adobe Illustrator CS |
Multi-Ad Creator 6.5.5 |
PDF - Press Optimized |
| Adobe Acrobat 7.0 |
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TIFF & EPS 250-300dpi |
| 1/8 page |
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| InDesign CS |
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Advertising Deadlines:
| Product |
Requiring Proof |
Sets / Show Returns / Digital Ready |
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| Display & ICD Ads |
Thurs., 5pm |
Fri., 5pm |
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