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About US

Company History

The Flyer was launched in 1977 when Dick Mandt and Judy Mandt had the idea to start a direct mail local shopper in the Westchester area of Miami with a circulation of about 20,000. 40 years later, we’re still going strong and still committed to the same principles we were committed to 40 years ago. We’re still passionate about our mission to connect buyers and sellers and bring the best local values to our Customers wherever they are.

The Flyer is locally owned and operated providing a thorough understanding of the local markets that we serve. Our broad array of advertising solution products include classified and display on-page advertising, print and mail flyers, freestanding inserts, and digital advertising.

 

The Flyer Magazine

The Flyer's circulation reaches over 600,000 households in Miami-Dade county, plus another 350,000 households in Ft. Lauderdale/Broward county, for a total of over 950,000 households delivered to in Southeast Florida.

In The Tampa Bay area The Flyer is delivered to over 675,000 households within Hillsborough, Pinellas, Pasco and Hernando counties.

The Flyer reaches over 1.6 million households, serving 6 counties in four major metropolitan markets across Florida.

The Flyer is the largest direct mail shopping publication in the U.S. with a leading classifieds network that reaches millions of people, and brings customers to countless individual sellers and business owners throughout our market areas.

The US Postal Service delivers The Flyer together with the RedPlum Premier Package of Savings every week. The Flyer is a great collection of neighborhood shopping values such as: Coupons, Private Party Sales, Garage Sales, and more. The Flyer is also a weekly local buying guide for Real Estate, Auto, Home Services, Business and Professional Services, and local Job Listings.

Advertisers benefit from geographic and/or demographic targeting capabilities, market saturation, name recognition and trusted reputation, and mid-week delivery by the United States Postal Service.

 

Commercial Printing

In addition to printing The Flyer magazine and many of its inserts, we also serve as the printing company for a number of other publications around the state from our main office in Tampa. In fact, we are one of the larger commercial printers in the Tampa Bay area.

 

Flyer Digital

Flyer Digital is a new division of the company created in 2014 that focuses on the expanding portfolio of digital products and services for local businesses, along with our website TheFlyer.com

Some products include:

  • Targeted display banner advertising on our website that can even be specifically tailored to reach the customers that you want; both on mobile and desktop.
  • All inclusive mobile and desktop website management services with our FlyerSites.
  • Social Media Management and Advertising solutions designed to get the most out of your platform of choice.
  • Full scale digital ad agency, SEO, and SEM services to take your business to the next level and see that it achieves its full potential.

Flyer Digital continues to work on several new initiatives for digital product and service offerings catered to local businesses.